CV

Maria Claudia Brigido

Copywriting, writing, transcreation (BR Portuguese - English)

Personal

Maria Claudia Brigido. Brazilian. Born 03/1974. 

Rua Presidente Antonio Candido 330/31. Sao Paulo, SP.

 emice@mac.com | (55) 11 992005151 | Linkedin

EXPERIENCE

2022 - Present | Transcreation, Copywriting

2022 - Present | Airbnb: Localization Creative Copywriter, via Translated.

2023 - Present | Uber: Localization Creative Copywriter, via Translated.

2023 - Transcreation/Copywriting/Localization: franklyfluent (Coindesk), Leap London.

2017 - Present | Freelance Copywrit, Transcreation

Freelance copywriting and content writing for International agencies/clients, both in English and Portuguese.

ARGUS Group (Zurich),  OgilvyRed (NY).

2017-2019 | Senior Copywriter, Moeda Seeds

Strategic and Communication Planning, Content Planning and Content Writing, both in Portuguese and in English, for Moeda Seeds, a Blockchain-based Fintech using Cryptocurrency to foster Impact Investments

2016-2017 | Senior Copywriter, bsur.intl

Concepting (Branding) and Copywriting for international clients and prospects at bsur Brazil.

2012 - 2016 | Owner/Editor - ipadfamilia.com.br

Research, testing and recommendation of iOS apps for children; blog management; contact with international developers; localization for children’s apps; consultation for schools interested in using the iPad in Education.

2010 - 2012 | Content Manager - Recheio Conteúdo Digital

Creating content strategies for clients such as Nestlé and Faber-Castell; developing digital actions such as web-series and apps. 

2010 | Digital Manager - Brinque-Book Publishing House

Development of creative solutions linking physical children's books to digital experiences; managing contacts with international children's books publishers in order to bring their own digital experiences to Brazilian readers.

2009 - 2010 | Senior Copywriter - Geometry Global (VMLY&R Commerce)

Copywriting and Transcreation for British American Tobacco (Lucky Strike, Dunhill, Free).

2008 - 2010 | Digital Creative Director - Dentsu Latin America

Responsible for creating the Digital Creative Department at DLA; prospection of digital clients; developing creative strategies and digital communication for clients such as Toyota, Ajinomoto, Sony, NEC and others (Portuguese and English).

2006 - 2008 | Senior Copywriter - Dentsu Latin America

Copywriting and Creative Planning for clients such as Toyota, Ajinomoto, Sony, Fast Shop and others (Portuguese and English).

2004 - 2006 | Creative Director - In-House Agency Banco Santos Group

Creative Director and Senior Copywriter working for Banco Santos Private Bank, Banco Santos Cultural Institute, Santos Asset Management and  BrasilConnects’ International Arts Exhibitions.

003 - 2004 | Copywriter - DPTO Propaganda

Copywriting for clients such as Volkswagen Bank, Bic, Diebold Procomp and others.

2002 - 2003 | Copywriter - Ghirotti & Cia

Copywriting for clients such as Arcor, Abril Group, VR Group, Yoki and others

1994 - 2002 | Copywriter - DPZ Propaganda

Copywriting for clients such as Itau Bank, British American Tobacco Company, Sadia, Johnson & Johnson, Mc Donald’s, Nestlé and others.

EDUCATION

BS Marketing and Advertising | 

Escola Superior de Propaganda e Marketing - Sao Paulo -1996

Instituto Singularidades, São Paulo - Extension: “Aprendizagem na Cultura Digital: Possibilidades em Sala de Aula” (“Learning in the Digital Culture: Possibilities for the Clasroom")- 2014

SKILLS

Languages: Brazilian Portuguese (Native) | English (Full Proficiency)

Good at working with others, both in-company and remotely; attention to detail; thorough researcher; work well with short deadlines; contribute in creative ways; willing and fast learner.

Volunteer translator - TED Open Translation Project - TED

Contributor writer at Seamwork Magazine (Colette Media).

Hobby: sewing and embroidery - @alinha